Top 14 most common advertising mistakes

1.Thinking you know more about advertising than you do. Don't let your ego get in the way

      of good sense. An uninformed decision can be very costly. Advertising is not brain surgery but there is

      a lot to know.

2. Not being organized, no plan, no strategy, no focus. FAIL TO PLAN, PLAN TO FAIL!

3.  Not targeting your market effectively. Your advertising message should be placed in media                                           where and when your customers will see and hear it.

4.  Not tracking or testing your advertising. BIG MISTAKE, wasted money, enough said.

5.  Inconsistent advertising. If you're not advertising regularly your customers are forgetting about                                   you. Try to keep your advertising consistent and regular throughout the year, if your budget allows.

6.  Entertaining instead of selling.

​7.  Not taking care of the customers you already have.Word of mouth is the most effective form                                   of advertising. Be sure your current customers are saying good things about you. 

       Great  service is money in the bank!

8. Trying to do too much with too few ad dollars. Budget problems: Overspending/Underspending.

9. Incorrect message.Being unclear to your potential prospects.

10. Incorrect media choice. Advertising to an 18-34 year old audience when your true demo is 35-54.

11.  Not understanding your prospective customers/clients.If you don't know them you

        won't know how to reach them.

12.Being impatient. Giving up too soon. Premature abandonment. Getting results takes time.

        Patience should be part of the strategy going in. Hard but necessary.

13.  Inattention to details.

​14. Not keeping up with the changing needs of your customers.

             Quotable quote-

Don't Forget How People Remember

"People make decisions to purchase goods and services in the subconscious mind. The easiest way to get through the conscious mind and into the subconscious mind is by repetition. The objective is to inform, persuade, and remind. Repetition is the key to learning anything. Remember,people forget. You have to remind them constantly  of  your   Name,   Location, 

Unique Selling Proposition constantly. If you don't, they'll forget.A successful advertising endeavor includes Informing, Persuading, and Reminding. Remember you're not advertising to a standing army--it's a passing parade." -Michael Corbett

 Helpful advertising information is here:            Contact us

ADVISE ADVERTISING CONSULTING, Inc.                                                                          801.446.7900

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Website do's and dont's

As stated on our landing page six of the best tips you can use for creating an effective website

​are:  1. Guide your viewer thru the selling process  2.  ALWAYS BE SELLING  3.  Get anywhere you want to go in ONE click.  4. NEVER confuse your viewer,EVER!!! 5. Content is EVERYTHING.         6.Start solving your visitors problems immediately. 7. Videos!!!

I will examine each of these important tips for more insights.

When a visitor lands on your website he/she has a specific reason, all their own, for being on

your site. They need something. (Think of your own shopping habits) They want an immediate fix or solution to their problem so guide them thru the selling process with the way your site is layed out and designed. #1 of our tips is one way you will be helping them get what they want. #2 Always Be Selling could also be read always be solving. Again fulfill the need or reason your visitor is on your website.  The #3 tip: Get Anywhere you Want to go in One Click is pretty self explanatory, the easier it is for a person to navigate your site the longer they will be on your site. The #4 tip: NEVER CONFUSE YOU VISITOR, EVER is HUGE, if your visitor gets confused by a poor layout or other design flaws THEY WILL LEAVE your site. The #5 tip: Content is Everything is where people really go wrong. A well written, well thought out site takes lots of time to create. IT IS HARD WORK. Most people don't have time, including web designers. Search Engines, i.e. Google, Bing, Yahoo are looking for intelligent content. The better the content the better you are ranked. Last but not least the #6 tip is related to great service. The sooner you can assist your sites visitor with what they want the closer you are to closing the sale.

can bring great results on a modest budget.

GREAT

  Quick Laugh-

Internet Advertising

Radio Advertising

Despite the increasing consumer choices and demands on consumer time, people still love to listen to the radio. According to a study from the RAB (Radio Advertising Bureau) 93% of all Americans age 12 and older tune in to the radio every week. Like T.V. and the internet the trick is how to buy this medium. You must know the station format your target demographic is listening to. Make sure you buy your radio advertising (this applies to all media buying) well in advance of your actual flight dates. You can get a better cost per spot when you buy in advance.

Outdoor Advertising    more info. to come

Print Advertising         more info. to come

Scientific Advertising / Claude Hopkins

The End of Advertising as we Know It

 Sergio Zyman

Call to Action-Secret Formulas to Improve

Online Results / Bryan & Jeffrey Eisenberg 

Guerrilla Advertising / Jay Conrad Levinson

The New Rules of Marketing & PR

 David Meerman Scott

Common Sense Direct & Digital Marketing

Drayton Bird




Television Advertising

Still considered the 'king' of all media, television reaches far and wide. In 1931 there were 40,000 TV sets in America. Today there are upwards of 300 million television sets in use. Despite the high tech competition i.e. smart phones, tablets etc. televisions benefits are still respectable. Here are some amazing stats compiled by the TBA: TV reaches more prospects each day than any other medium & adults spend significantly more time with TV than other media, in every major demographic segment. WOW! Pretty impressive, right? When buying television advertising you buy programming. If your demo is women 25-54 buy programs 25-54 year old women are watching. Sounds easy right? The difficulty is the amount of programming available on all network, cable and affiliate stations. The choices are so vast it seems almost impossible for the small business professional to narrow down the programming choices that will work the best.

Helpful links coming soon.

Recommended reading-

Each of the media tools belowi.e. internet, television, radio, print, outdoor, have special strengths and weakness all their own. Figuring out which ones will work best for you is one of 

the hard parts. A great media buyer is essential. Finding one is tough. Below is some helpful basic information with links to follow.

Internet advertising is a vast expanse of  choices. It can be seriously confusing for the faint 

of heart. Research (if you have the time) is a must. Getting professional help is your best bet, 

finding just the right person will take time, but is worth it in the end.

Internet advertising to consider: SEO, SEM, Google Adwords, Adwords Express, Bing Adcenter,

Yodle, E-mail Marketing, Facebook campaigns and ads, Twitter campaigns, Instagram, Adroll. When choosing an advertising medium always consider your target audience first.